James Averdieck
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James is an entrepreneur and the founder of the enviable brand Gü Chocolate Puds . With £65k of seed capital he built a £30m business over the course of 6 years, achieving 40% brand awareness on minimal marketing spend through commitment to brand design, PR and experiential marketing. The Gü brand was one of the fastest growing businesses in the UK through relentless devotion to product development and innovation, with successful market entry in Australia, New Zealand and Germany through distributors tracking at £4m in year 1.
With a successful Blue Chip background in strategy and business development in the Retail and Manufacturing sectors, and having now sold Gü, James is now enjoying spending some time in a consultancy capacity helping businesses to accelerate their development and get maximum value out of their marketing strategies.