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Markus Kramer

Writes on: branding

Markus Kramer brings EW’s readers brand expertise and marketing experience few can offer.

Labmate Expertise

From 2010 to 2013 he was Aston Martin’s Global Marketing Director and before that he was Harley-Davidson’s Marketing Director EMEA. He is found at where he builds, scales and delivers brands.

Specialising in helping brands and businesses grow stronger, he advises boards, executives and operational teams as well as private equity and growth funds on:

  • strategic positioning
  • growth
  • brand management
  • marketing & communication
  • retail development

Markus is a regular speaker and advisor on modern marketing with industry expertise within the automotive and luxury goods industry.


Markus is Swiss at heart, an architect by training and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley and an MBA from the SAID Business School at the University of Oxford. Markus sits on the European Board of the Chief Marketing Officer Council and is a member of the steering committee of UK’s CIM (Chartered Institute of Marketing) Marketing Confidence Index.

Markus is fluent in five languages and lives with his wife and three young children on the shores of lake Zurich in Switzerland.

Articles by Markus Kramer:

What Company Culture can learn from Luxury Brands

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